If you are looking for the friendliest CMS to the search engines, then you will not find a better one than WordPress. Throughout the years, WordPress websites have continued to yield better search engine rankings compared to the sites developed by other content management systems. The superiority of WordPress in search engine optimization comes from the fact it’s basically a content management system hence it works very well with different kinds of content. The other factors that make it perform well in the search engines include:
WordPress Has a Structure Suitable for the Search Engines
The structure of WordPress allows for proper and efficient organization of different kinds of content. It allows content to be organized into categories and sub categories and also pages and sub pages. The result is ease of navigation which leads to enhanced user experience. This type of organization is also great for the search engine bots since they find it easy to crawl the pages and index them thereby awarding better rankings.
The URL of a website is very important when it comes determining the ranking of the page as well as the entire website on the search engines. Search genies will reward you with better rankings if there is some coherence between the page content and the link of that page. This is also great for enhancing the user experience since the user will have an idea of the kind of content to expect when they have a look at the url. WordPress allow you to have customized URLs with the permalink feature. For instance, if you are writing about wedding photography, instead of having a link like http://myphotographysite.com/ruei20992, you can have SEO friendly link like http://myphotographysite.com/wedding photography.
With WordPress websites, you are able to optimize your photos or images with titles, descriptions, meta descriptions, alt tags as well as customized links. This is very powerful given that most of the content management systems do not offer this type of customization. Besides, photo customization enhances the user experience for those accessing the website with screen readers who are not able to see the photos but can read the underlying code. Photo optimization is also great for a photography website as it will improve the overall search engine optimization of the entire site to get more traffic from the search engines.
In Built RSS Feed
WordPress comes with built in RSS feeds for posts and pages. These feeds are submitted to several other feed directories in the internet whenever there is any new content posted on the WordPress website. In this manner, the search engine bots will be alerted each and every time there is fresh content in the site so that they can come and index the content to award appropriate rankings on the search engines. This is why it is relatively easy to rank a WordPress website if you post fresh and unique content quite often.
These are some of the features that make WordPress websites to perform really well in the search engines as compared to the sites designed using the other content management systems.