Many web design platforms exist but none of them is close to offering the features and functionalities that WordPress has. Being the most popular content management system, currently powering over 23% of the total website in the internet, there are good reasons why marketers and businesses prefer to use this content management system. If you were considering using another platform other than WordPress for designing your photography website, here are the reasons why you should strongly consider using WordPress:
WordPress Is Free to Use
With all the immense features and functionalities, WordPress is completely free to use and won’t cost you a dime should you decide to use it in your photography website. In addition to this, it is an open source content management system. This implies that its source code is available for the public to modify as they dim fit. The benefit of this is that developers have the flexibility they need to create customized features designed to meet the specific needs of the site users.
WordPress is the most search engine friendly content management system in the present times. This essentially means that your WordPress photography website will rank higher in the search engines thus increasing exposure to your website with the reward being increased site visitors. Remember, traffic from the search engines is not just free but highly targeted. It is every site’s dream to have this kind of traffic and WordPress allows you to have it absolutely for free.
WordPress Can Be Extended with Themes and Plugins
One of the robust features of WordPress is that it can be extended with themes and plugins. These will give you the ability to change the look and feel of your website besides adding additional features and functionalities to improve the experience of the users while on the site. For instance, there are thousands of premium WordPress themes for photography as well as plugins you can use to achieve virtually any effect on the website.
WordPress is Dynamic and Responsive
Dynamic and responsive websites are some of the strong trends in the web design industry at the moment. A dynamic website will render in multiple browsers while a responsive website will render in both desktop and mobile devices. The benefit of these features is increased traffic to your site, especially from the mobile users whose numbers keeps on growing on a daily basis.
Great in Content Management
Content is king and WordPress is the king of online content management. WordPress offers efficient options for content management. It allows for different kinds of content including posts, images, videos and even audio. For photography websites, there is a plethora of premium WordPress plugins for photos which can be used to create quality photo albums and slide shows to captivate the attention of the site visitors in an instant.
This is a subtle way of enhancing the user experience as well as making them stay longer on the site to reduce bounce back rates. The result is not just enhanced brand identity but also a higher SEO score ultimately leading to higher search engine rankings and more traffic to your website.