With the advancement in technology, almost all businesses have a social presence to boost their reach and client base. This means there are a huge number of companies and organizations clambering to place in the top position in your search pages. Nowadays, no one bothers to visit the second or third page of the search results. This means that ranking on the top few spaces is a must to get recognition and credibility for your brand or business. The best way to go about it is through effective SEO strategies.
As a photographer, it is difficult to bump up your business online without a steady SEO plan. When a person looks for a photographer online, they only look through the top results, and this is dependent on the search engine optimisation of your website. Though there are a lot of SEO tactics that are applicable to increase your online presence, ‘Local SEO’ is another field that is important for photographers to increase their ranking and client reach. Unlike national and international listings, it is easier to climb the rankings in local listings.
If you are looking for the friendliest CMS to the search engines, then you will not find a better one than WordPress. Throughout the years, WordPress websites have continued to yield better search engine rankings compared to the sites developed by other content management systems. The superiority of WordPress in search engine optimization comes from the fact it’s basically a content management system hence it works very well with different kinds of content. The other factors that make it perform well in the search engines include:
If your WordPress photography website is not mobile friendly, then you are missing a great chance to maximize on your website for maximum exposure and profitability. A mobile friendly website is a site that can be viewed via mobile devices such as tablets and Smart phones. With the increased number of people accessing the internet using mobile devices, it is beneficial to have a mobile friendly site so that you too can have a piece of the pie as far as mobile traffic is concerned. Other than the huge traffic from mobile devices, there are other benefits that come with having responsive sites and they include: